Their photos, throughout
Their face bursting out of a birthday cake. Their photo montage scrolling toddler-to-today. Their face popping up in the mini-games. Real photos lead every scene — not stock illustrations.
send a folder, we'll do the rest
Hatch · est. 2026
One of oneA birthday gift
no one else
can buy.
made by hand, just for them →Hatch makes one-of-one digital birthday gifts for kids. Their photos. Their name. Their inside jokes — wrapped in a tap-through adventure they'll never forget.
Mobile-first·Photo-led·No two alike
What's in
every gift.
— the anatomyMini-games built around them
Catch their favourite thing. Whack the imposter photos. Crack a vault with trivia only family knows. Each gift's games are picked for one specific kid.
into dinosaurs? the catch-game is dinosaurs
A reveal that's actually theirs
End the adventure with what you're really giving them — a voucher, a trip, a visit from gran, big family news, or a fully custom moment. Plus a video message from you.
any of six reveal types
— they pick the world
Whatever they're
obsessed with.
Eight starter themes here. If your child's thing is welding, or geology, or a specific breed of dog — that's the theme. We build the world they already live in.
Dinosaurs
Jungle greens, lava orange, stomps
Space
Deep space, neon stars, silver chrome
Sport
Pitch teal, trophy gold, action
Art studio
Primary splatter, brush strokes
Adventure
Train rust, treasure-map browns
Carnival
Big-top stripes, candy bright
Princess
Rose gold, jewel, sparkle
Magic
Iridescent purples, soft moonlight
— this is my niece Ellie's giftSee it
Tap to playSee it
in action.
Tap the cake to start — it bursts open
- tap-through, 8 scenes
- swap the reveal type live
- see what's bespoke per scene
This is the real birthday gift I made for my niece Ellie when she turned 10. Yours would have your child at the centre — different photos, different name, different reveal.
— how the whole thing worksYou send a brief.
You send a brief.
I make the gift.
- 01
Tell me about them
Their age, the date, what they're obsessed with, what'd make them laugh. A folder of photos. I'll come back with questions if I have any.
- 02
I hand-build the gift
One person makes each one — no template engine, no configurator. A few days, sometimes a week. I'll share previews along the way.
- 03
A private URL lands in your inbox
A link you forward to whoever's handing over the phone on the day. Plays on any phone or tablet — no install, no accounts. Replayable forever.
P.S. One person makes each of these. That's the whole point — it's why they feel like a real gift, not a product.
— on the dayIt arrives like
It arrives like
a text from a friend.
No app to download. No account. Just a private link — you forward it to the birthday-morning phone. They tap, the cake bursts open. Replayable forever after that.
C
CathalAll done — link for E's birthday morning 🎂
Hatch
A birthday gift for E.
hatch.gifts
Delivered
forward to the
birthday phone
birthday phone
Happy
birthday,
E.Tap the cake →
birthday,
E.Tap the cake →
Plays on any phone or tablet. No install, no accounts — just the link.
Want one of
these?
Send me a quick brief about their birthday. I'll reply within a day with a couple of questions and a rough timeline.
💌 Start a briefopens your mail app with a brief skeleton already filled in.
Know a parent who'd love this?
Send them this page — one tap to copy, or show them the QR.